The managing director of Petrochemical Commercial Company (PCC) underlined the necessity of adopting smart marketing techniques by petrochemical exporters in order to win over their rivals in international markets.
Speaking to NIPNA, Mehdi Sharifi Niknafs said proper recognition of market capacities by exporters is needed for ensuring sustainable export of products on foreign markets.
The PCC CEO said that supply and demand management shall be carried out in a smart manner inside the country so that both domestic and international markets can be handled properly.
He said petrochemical exporters must close ranks in order to secure their presence in international markets.
"International and regional developments make is mandatory on petrochemical companies to integrate their exports," he added.
"Integrated presence in international markets safeguards national interests, too," he added.